Killing Us Softly 3

  • Starts March 9, 2009 @ 9:00 pm
  • Ends March 10, 2010 @ 12:00 am
  • Location Presentation Room, Student Centre, University of Toronto Mississauga

Tuesday, March 9, 2010
Killing Us Softly 3
In Partnership with the UTM Women’s Centre

Jean Kilbourne continues her groundbreaking analysis of advertising’s depiction of women in this most recent update of her pioneering Killing Us Softly series. In fascinating detail, Kilbourne decodes an array of print and television advertisements to reveal a pattern of disturbing and destructive gender stereotypes. Her analysis challenges us to consider the relationship between advertising and broader issues of culture, identity, sexism, and gender violence.

Questions addressed are: Does the beauty ideal still tyrannize women?
| Does advertising still objectify women’s bodies? | Are the twin
themes of liberation and weight control still linked? | Is sexuality still presented as women’s main concern? | Are young girls still sexualized? | Are grown women infantilized? | Are images of male violence against women still used to sell products?

We look forward to viewing the video and then having an informal discussion on the information presented..

This is a free event.

Brought to you by the Mississauga Freethought Association ( and the UTM women’s Centre (